Resources
I’m still adding resources to this section, please check regularly for updated content.
I'm creating and compiling resources for marketers.
Here you will find what I hope to be useful resources for your everyday marketing tasks. Here you will find templates, mock-ups, graphics, studies and industry reports that I’ve found useful.
The resources you will find on this page will have either been created by me or I have sought permission to share them with you through this website. If you found this page useful, I’d kindly ask you to link to it or to my site. That would go a long way into expanding the reach of these resources. Thank you.
Sustainable Marketing 2030 Report
The Sustainable Marketing 2030 initiative is a collaboration between WFA and Kantar’s Sustainable Transformation Practice which seeks to explore how the marketing function can be part of the solution to a sustainable future.
The “Sustainable Marketing 2030” report highlights a growing demand for sustainable practices in marketing. While UK marketers acknowledge this shift, many are still taking initial steps. This report offers valuable insights for integrating sustainability into your strategy, focusing on areas like transparency and responsible advertising. It’s your chance to embrace a changing landscape and lead the way in sustainable marketing practices.
- Innovate and Create New Business Models
- Drive Behaviour Change at Mass Scale
- Embrace Collective Responsiblity
- Expand Marketing's Opportunities in the Value Chain
Business Model Canvas
A single-page visual tool that maps out the core elements of how your business creates, delivers, and captures value.
Marketers, ditch the silos! Download the Business Model Canvas to map your customer journey, value proposition, and marketing channels all on one page. It fosters team alignment, sparks creative ideas, and helps you adapt your strategy for maximum impact.
- Provides Clarity and Focus
- Enables Communication and Collaboration
- Improves Agility and Adaptability
Read the Blog
I am a digital marketer with over 20 years of experience in different sectors and roles. Throughout my career, I have been fortunate to work with some very smart individuals from which I’ve absorbed a wealth of knowledge. While I don’t consider myself an expert on many things, I have a strong understanding of buyer psychology and digital marketing. In my blog, you will find a recipe of ideas, strategies and marketing thoughts diced with a particular flavour of sustainable marketing practice and consumer behaviour. I hope you find them useful.
Action Bias in Marketing, Why We Leap Before We Look
Action Bias is our brain’s default setting sculpted over millennia of evolution. Learn why this is important for marketers to understand.
Mindful Marketing
Integrating Sustainability and Social Impact into Brand Strategies.
How Consumer Behaviour is Shaping Sustainable Marketing
Over the last few years, the intersection of consumer behaviour and sustainable marketing has become increasingly significant.