About Me
A father of two and a creative spirit, I like to create something out of nothing. I love telling stories, helping organizations realize their missions and vision through creativity and innovation. At the weekends, you will probably find me at the RDS supporting Leinster Rugby.
About Me
Hi! I am Rodrigo, a digital marketer whose journey through the world of digital storytelling is anything but ordinary. My path to becoming a marketing leader deviates from the conventional route, making my story unique and my perspective invaluable.
I began my professional journey in the demanding world of hospitality management, before diving into the digital realm, dabbling in business development, graphic design, and User Experience design. Over the years, I have acquired a wealth of experience from working with a diverse range of businesses, from small startups to large multi-nationals.
Years of Marketing Experience
Average Net Return on Investment
At the core of my ethos is a commitment to honesty, clarity, and tangible value. I view myself as an educator and a storyteller, weaving narratives that breathe life into brands and foster deeper connections with audiences. My belief is not just in the products and services I promote but in their ability to resolve problems and add value to my audience’s lives.
My journey has led me to some exciting opportunities, with the most notable being my role as Marketing Director for one of the fastest-growing telecom providers in the USA. Under my leadership, the company has expanded its reach into over 460 markets in 45 states, generating a 10x+ gross return on investment from Pay-Per-Click advertising alone. This role also allowed me to oversee a small team of 6 marketing professionals, where my aim was to create an environment of continuous learning, being unafraid of making mistakes, and always pushing boundaries.
One of my proudest achievements was successfully leveraging a $1 million marketing budget to generate over $170,000 in monthly recurring revenue. This accomplishment translates to a gross 10x ROI, more than three times the industry average for B2B PPC in the SaaS industry.
With a background in both design and operations, I find balance in the interplay between creativity and data-driven strategies. This equilibrium allows me to dive into data analysis while maintaining the human touch in crafting compelling and personalized marketing messages.
If you’re a business leader seeking help with your marketing or branding, I would be thrilled to understand your needs and explore how I can bring your vision to life. My aim is to provide clear, value-driven messaging that does justice to your unique brand story.
Let’s write the next chapter of our marketing stories together. Reach out today and let’s start a conversation.
I have been more than 8 years in digital marketing, and have helped companies large and small grow their business.
My Experience
An unusual path through some of the most demanding industries and working my way up from technical to operations and marketing gives me a broad understanding of business processes across multiple departments. This enables the identification of key value propositions for both executive and technical decision-makers.
I like to think of marketing as storytelling and I like to think that while there are a lot of aspects of marketing where I am average, at best, storytelling is one where I believe I excel. A good marketing story makes for an interested audience and the moment you captivate their interest, you remain in their memory, at least momentarily.
Being able to translate your product or service into clear, concise and robust value propositions while keeping the audience engaged is my mission.
2023
Marketing Director
Fastest growing telecommunications company in the USA with a presence in 45 States
2020
Head of Marketing Operations
Internet Service Provider in the USA with operations in CA, TX, OR, WA, NY.
2016
Senior UI/UX Designer
Internet Service Provider in the USA with operations in CA, TX, OR, WA, NY.
2012
Account Director
Digital media agency and Audio and video studio.