Understanding why consumers make certain choices is extremely important for marketers, especially in the growing field of sustainable/eco-friendly products. At its core, consumer behaviour is influenced by many psychological factors, including personal values, social influences, cognitive biases, and emotional responses. Personal Values and Beliefs Consumers often base their decisions on deeply held values and beliefs. […]

In the evolving world of digital marketing, the advent of the metaverse presents a transformative platform for brands to engage with consumers in immersive and innovative ways. Inspired by insights from Philip Kotler’s “Marketing 6.0,” I’ve decided to look at how businesses are beginning to explore this new frontier and how the different instances of

In an era of increasing social and environmental awareness, consumers are seeking out brands that align with their values and demonstrate a commitment to sustainability and social responsibility. Mindful marketing, which integrates these principles into brand strategies, is emerging as a powerful approach to connecting with consumers on a deeper level. This article will explore

Extended reality (XR), an umbrella term that encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR), is transforming the way brands and marketers create and deliver immersive experiences. By leveraging these technologies, marketers can offer consumers a whole new level of engagement and interaction, blurring the lines between the digital and physical worlds.

In the age of digital transformation and an ever-evolving technological landscape, organizations are not only expected to adapt to new technologies, but also to navigate the intricate web of requirements that have been established to protect consumer privacy. Among these legal frameworks, the General Data Protection Regulation (GDPR) in the European Union and the California