The Power of Empowering Leadership: Unlocking Business Success in 2023

As we move through 2023 at what feels like a record pace, the importance of effective leadership in business success is ever so increasingly apparent to me. Strong leadership skills, workforce empowerment, and the cultivation of a healthy, collaborative work environment where you’re accountable but not judged are not just desirable traits; they are essential […]

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psychology in marketing

Psychology in Marketing – How we can drive better engagement with age-old concepts

Disclaimer: This article is a combination of my views and GPT-4 generated content. I would rate our contributions as 50/50. I have tried to keep it half human and half machine. Can you tell the difference? Is GPT going to replace our psychologists? Psychology plays a pivotal role in modern marketing strategies, especially in digital

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