Havas, a global advertising and communications group, has had its B Corp certification revoked for several of its agencies, including Havas London, Havas Lemz, Havas New York, and Havas Immerse. This decision follows a complaint by Clean Creatives over Havas’ continued relationship with fossil fuel giant Shell. B Corp certification, awarded by B Lab, signifies […]
Havas Agencies Lose B Corp Status Amid Controversy Read More »
Introduction In the frenetic dance of marketing, decisions pirouette across our screens, leaving us marketers with a dizzying array of choices. But beneath the spotlight lies a cognitive quirk—the action bias—that compels us to leap onto the stage, even when stillness might be the wiser move. Buckle up as we explore this phenomenon and its
Action Bias in Marketing: Why We Leap Before We Look Read More »
Over the last few years, the intersection of consumer behaviour and sustainable marketing has become increasingly significant. As we look ahead beyond 2024, understanding how consumer preferences are driving sustainable marketing strategies must become a critical skill for business leaders and marketing professionals. In this article, I will aim to explore the latest trends in
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The Impact of the Advertising Industry on Excess Carbon Emissions and Overconsumption Advertising is a powerful tool that influences consumer behaviour and drives economic growth. However, it also plays a significant role in contributing to carbon emissions and overconsumption. In this article, I will attempt to highlight the environmental impact of the advertising industry. I
The Impact of Advertising on Carbon Emissions: A Path to Sustainable Marketing Read More »
Understanding why consumers make certain choices is extremely important for marketers, especially in the growing field of sustainable/eco-friendly products. At its core, consumer behaviour is influenced by many psychological factors, including personal values, social influences, cognitive biases, and emotional responses. Personal Values and Beliefs Consumers often base their decisions on deeply held values and beliefs.
The Psychology of Consumer Behaviour Read More »
In the evolving world of digital marketing, the advent of the metaverse presents a transformative platform for brands to engage with consumers in immersive and innovative ways. Inspired by insights from Philip Kotler’s “Marketing 6.0,” I’ve decided to look at how businesses are beginning to explore this new frontier and how the different instances of
Metaverse Marketing: Integrating New Realities into Brand Strategies Read More »
In an era of increasing social and environmental awareness, consumers are seeking out brands that align with their values and demonstrate a commitment to sustainability and social responsibility. Mindful marketing, which integrates these principles into brand strategies, is emerging as a powerful approach to connecting with consumers on a deeper level. This article will explore
Mindful Marketing – Integrating Sustainability and Social Impact into Brand Strategies Read More »
Extended reality (XR), an umbrella term that encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR), is transforming the way brands and marketers create and deliver immersive experiences. By leveraging these technologies, marketers can offer consumers a whole new level of engagement and interaction, blurring the lines between the digital and physical worlds.
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In the age of digital transformation and an ever-evolving technological landscape, organizations are not only expected to adapt to new technologies, but also to navigate the intricate web of requirements that have been established to protect consumer privacy. Among these legal frameworks, the General Data Protection Regulation (GDPR) in the European Union and the California
Navigating Modern Marketing: A guide for SMB’s in the age of Data Protection Read More »
Running a small risk of dating myself a little and a larger risk of nerding myself a lot, I named this article after a 90’s show that I used to watch with my grandmother every afternoon when I was younger. I won’t bore you with the details but if you have followed Dr. Sam Beckets
Quantum Leap: How Quantum Computing Will Revolutionize Marketing Read More »
