Havas Agencies Lose B Corp Status Amid Controversy
Havas, a global advertising and communications group, has had its B Corp certification revoked for several of its agencies, including…
Blog
My goal is to write about themes that are relevant to you and your business. I would love to hear from you about what kind of themes you’d like to see in the blog. The more I know about you, the more relevant the content I create.
Action Bias in Marketing: Why We Leap Before We Look
Introduction In the frenetic dance of marketing, decisions pirouette across our screens, leaving us marketers with a dizzying array of…
How Consumer Behaviour is Shaping Sustainable Marketing
Over the last few years, the intersection of consumer behaviour and sustainable marketing has become increasingly significant. As we look…
The Impact of Advertising on Carbon Emissions: A Path to Sustainable Marketing
The Impact of the Advertising Industry on Excess Carbon Emissions and Overconsumption Advertising is a powerful tool that influences consumer…
The Psychology of Consumer Behaviour
Understanding why consumers make certain choices is extremely important for marketers, especially in the growing field of sustainable/eco-friendly products. At…
Metaverse Marketing: Integrating New Realities into Brand Strategies
In the evolving world of digital marketing, the advent of the metaverse presents a transformative platform for brands to engage…