Havas, a global advertising and communications group, has had its B Corp certification revoked for several of its agencies, including Havas London, Havas Lemz, Havas New York, and Havas Immerse. This decision follows a complaint by Clean Creatives over Havas’ continued relationship with fossil fuel giant Shell.
B Corp certification, awarded by B Lab, signifies a company meets high standards of social and environmental performance, accountability, and transparency. The revocation underscores the tension between corporate sustainability efforts and associations with industries contributing to environmental degradation.
Havas, founded in 1835 and headquartered in Paris, has faced criticism and protests, notably from Extinction Rebellion, for its dealings with Shell. Despite this, Havas’ leadership has defended maintaining Shell as a client, citing potential influence over Shell’s sustainability practices. However, B Lab’s decision highlights the importance of aligning business practices with ethical and environmental commitments.
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