Shell Corporation

Havas Agencies Lose B Corp Status Amid Controversy

News /

Havas, a global advertising and communications group, has had its B Corp certification revoked for several of its agencies, including Havas London, Havas Lemz, Havas New York, and Havas Immerse. This decision follows a complaint by Clean Creatives over Havas’ continued relationship with fossil fuel giant Shell. B Corp certification, awarded by B Lab, signifies […]

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Action Bias

Action Bias in Marketing: Why We Leap Before We Look

Behaviour Analysis /

Introduction In the frenetic dance of marketing, decisions pirouette across our screens, leaving us marketers with a dizzying array of choices. But beneath the spotlight lies a cognitive quirk—the action bias—that compels us to leap onto the stage, even when stillness might be the wiser move. Buckle up as we explore this phenomenon and its

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