Over the last few years, the intersection of consumer behaviour and sustainable marketing has become increasingly significant. As we look ahead beyond 2024, understanding how consumer preferences are driving sustainable marketing strategies must become a critical skill for business leaders and marketing professionals. In this article, I will aim to explore the latest trends in […]

The Impact of the Advertising Industry on Excess Carbon Emissions and Overconsumption Advertising is a powerful tool that influences consumer behaviour and drives economic growth. However, it also plays a significant role in contributing to carbon emissions and overconsumption. In this article, I will attempt to highlight the environmental impact of the advertising industry. I